"Our 2016 Edelman TRUST BAROMETER revealed trust in all four institutions has reached its highest level since the Great Recession, with business receiving the largest increase in trust among both the informed public and the larger general population."
These are some examples of mobile UX/UI work that I did for Craft Nation before the launch of the app in January 2016. I did some extensive Beta/ user testing and art directing in order to make the app/ AR more fluid and user friendly.
First screen displaying the AR feature of the app which allows you to discover much more about what you're drinking.
Further engaging with the Brewery within the app. Earn points by going on missions, and win cool prizes.
Global Crisis and Risk
This report was created and completely redesigned for the Global sector at Edelman. It showcases the terms and best practices in managing your digital reputation in today's always-on world.
I worked for Bloomberg on the Custom Content team as the Graphic Designer directly for 3.5 years producing content on Businessweek.com and Bloomberg.com, Bloomberg Businessweek Magazine, Bloomberg Markets Magazine, the now all encompassing Bloomberg.com, and in mobile. Examples below illustrate my art direction and work editorially in print and online, as well as through infographics, rich media units, and posters and banners. It was a creative team of two, so I handled many projects from ideation to final product!
*Note: Ads in print sections were designed by the advertisers. Articles were written by members of the Custom Content team.*
Infographic designed for iShares appearing on Bloomberg.com.
Infiniti co-brands that ran run-of-site on Bloomberg.com.
Series of Co-brands that ran run-of-site on Bloomberg.com for Inifiniti.
ADP Rich Media Unit appearing on Businessweek.com.
300x600 accordion unit designed for Verizon that appeared on Businessweek.com and Bloomberg.com.
Visa Unit appearing on the homepage of Bloomberg Businessweek in 2013.
300x600 Rich Media Unit for Visa campaign.
300x600 expandable unit designed for Pandora appearing on the the Bloomberg.com homepage.
Concepted, designed and created a magazine articulating Edelman’s point-of-view on communications marketing in response to a request for proposal (RFP) from a prestigious, global membership organization dedicated to furthering the financial services industry and investment management profession: the CFA Institute.
In Chicago (Edelman's founding office) of March 2016, Richard Edelman presented an update on Edelman's strategy to evolve from public relations to a communications marketing firm. This booklet, Communications Marketing: A Common Lexicon, was presented to provide a clear and simple narrative about the evolution of the firm. Designed exterior cover design as well as interior.
Assosicate CD: Cory McLitus
Owera Vineyards is a gorgeous winery located in Cazenovia, NY. I began designing for the project through BZDesign back in 2009, starting with the logo. So much has come to fruition since then. They have a incredible array of wines that I helped to design labels for, and a gorgeous facility to showcase them in. Back in 2013 is when they opened their four million dollar facility, and shortly after that they began hosting weddings showcasing their beautiful vineyard.
Elements I designed and assisted in designing: Logos, graphics, website, wine labels, business cards, t-shirts, wedding collateral, banners.
This campagin is a series of three posters that would be displayed in urban areas where cigarette smoking is seen every day; such as bus stops, billboards, and in/ outside of the subways. These posters are graphic in a way that displays how deadly they can be. Millions of people lose their lives to cigarette smoking each year, and I hope that these posters help to hit home the message and urge smokers to quit, otherwise they could become the next victim.
Knapp Winery & Restaurant Vineyard is located on the Cayuga Lake Wine Trail on the Finger Lakes in Upstate, NY. Acquired through BZDesign, the objective of this project was to totally refresh the brand identity, design a label for a new cucumber vodka, and then refresh the entire line of wine labels to match and align with the new look which they decided would be a "sexy rustic" feel.
Custom Type & Projects
Please scroll to see the description of each piece!
Fun typeface I created for a custom card project.
Modern Calligraphy Hand Lettered DMB Quote
I was commissioned by a friend to create this beautiful piece for her friend's baby shower using a modern calligraphy hand. I also mounted and assembled/ created the custom framing.
Send me a message to create your next inspirational poster!
Some hand lettering!
Promotional project showcasing some custom type
Nalgene was a very fun project to work on. Acquired through BZDesign, the goal was to create graphics for water bottles that would appeal to children ranging from ages 1-3 and 5-10. They would be sold at Target for the beginning of the school year along with the school supplies. We had the flexibility to print with 3-4 colors. Design themes I executed were space, under the sea, and zoo animals.