There were many things taken into account when concepting and designing for this campaign. It would be a Global campaign, and need to contain enough variety to scale visibly into the multiple sub-campaigns: Black Friday, Holiday, Shipping Cutoff for Christmas, Boxing Day, and New Years.

Here is a snapshot of emails sent out for Black Friday and Holiday. They were sent to a number of audiences and feature a variety of content, and offers.

This is a Direct Mail Postcard that was printed and sent to Bike+ leads who were interested in cardio + strength.

Two main challenges face designing for retail showrooms: 1) The windows and layouts of the stores are always different in size. 2) We have to account for the German language - which generally has longer words. This creates a necessary phase of testing to ensure the campaign and design can be successful anywhere it is placed.